Signature storytelling

Leadership is autobiographical. If I don’t know your story, I don’t know who you are as a leader.
— Noel M Tichy

Great leaders tell great stories

Storytelling is an art. Leaders who tell great stories are as inspiring as their stories are memorable.  


To tell our stories, we must know our stories. In order to craft engaging stories that will inspire and motivate others, we must first understand our own stories, who we are, and all that has contributed to who we are today.

When we know who we are, we know what we stand for, what we value, and what it feels like to embrace our full leadership potential. Our stories honour our past and transport us into all the possibility of the future. 

When we show others our most authentic selves, through our stories, we find our common humanity. And we can lead people with our voice, wherever we dream for them.

What story will you tell?


sTRATEGIC storytelling

The company story is the company strategy
— Ben Horowitz

for leaders

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You know how to get things done. If not, you wouldn't be where you are today. Day after day you work and push hard to ensure you hit your sales goals, reach major milestones, and keep your stakeholders happy.

But do you really achieve all these things, or do your people?

You are the leader. Your people look to you for support, guidance, and most importantly for your vision.

It is this vision that gives meaning to everything else that happens in your organization. It is you who will turn your vision into the company's strategy.

Strategy isn't only about answering the how questions of company success. Strategy is also about answering the why questions:


Why does your company exist?

Why do your customers need you?

Why is their problem worth solving?

Why should somebody join your company?

Stories are invaluable. They can address the how and the why at the same time. A company narrative not only explains the nuts and bolts of your company's operations, but why the end result of those operations matter. Stories take data and inject it with emotion and colour so that it becomes compelling and meaningful enough to inspire.

What is your company story?  Want to find out?

for founders



You live, breathe, and sleep your company and your product. Always on. Always thinking. What's the next feature? Where's the next bug? When will it be ready?

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Driving your vision is a necessary part of being a successful founder. You spend all of your waking hours digging, developing, refining every magnificent facet of your product. You soon come to find yourself so deep in your own world that you can no longer see beyond your product, dazzling you with all its shiny features.


Where are your customers? Who are your investors?

More importantly, what what do they want? How are you going to help them?

What are they feeling now? What are they going to feel after you help them?

Looks like we have the beginnings of a story...